I have recently discovered SEM a web application that offers a powerful interface to track your social media behavior and understand your audience.
With this tool, you’ll be able to:
- See which brands in your industry have the biggest audiences and engagement rates
- Analyze trends in your competitor’s posting habits
- Read what the people and brands in your industry are talking about
- Identify influencers that mention your brand or your competitors on Twitter
- Discover the top hashtags used on Facebook and Twitter by your competitors
- Understand where your brand stands among the competition
From the first day of use, I have realised how powerful this tool can be, at a glance I can get an overview on how my company is going on the web and quickly find opportunities.